Who we are


We are hugely experienced communications professionals based in Nottingham. From 140 characters to award-winning strategies to front-page leads, we’ve spent three decades getting messages across everywhere from daily newsrooms to Downing Street.

 

Stuart Baird

Stuart has worked in the media and communication fields for 22 years. A former journalist, he has worked as a Government communications director managing and delivering strategies and campaigns from Think! to Change4Life and Apprenticeships nationally. Stuart has also run national and international media events for the Royal Family and Government Ministers, including the Prime Minister and even a Hollywood A-lister.

Stuart worked in the Strategic Communications Unit at No10 Downing Street and specialises in digital and social media and engagement.  Stuart has won a Gold CIPR Pride Award for a youth engagement campaign as well being highly commended by PR Week for crisis management.

He has also been a head of communications, marketing and engagement within the NHS delivering internal, external, digital, fundraising and stakeholder strategies.

He has been training Ministers, chairs, chief executives, senior medical staff and councillors for over 10 years.

The breadth of clients he has worked for includes: UK Trade & Industry, working with businesses to promote exports. The Home Office, working with local Government and the Police on community safety. Department of Communities & Local Government, working on development and house building; Health & Safety Executive working with businesses to promote safety at work. Department for Education working with schools and colleges.

Clients have included the Government departments, charities, local councils as well as leading communications, marketing and engagement for a £400m health and social care transformation programme.

stuart@bakerbaird.com

Richard Baker

Richard has worked at Editor and Managing Editor level in daily newspapers and national magazines for the past 20 years, latterly as Business Editor and Weekend Editor at the Nottingham Post Media Group.

He has an in-depth knowledge of the regional economy, with contacts in the manufacturing, lifesciences, technology and data analytics sectors. He has written extensively about the business ‘journey’, looking at the challenges faced by start-ups, business sustainability, business finance, growing SMEs, owner-managed exit strategies, mergers and acquisitions and wealth management.

He has interviewed FTSE100 CEOs, Prime Ministers and Cabinet Ministers, two Governors of the Bank of England, CBI Director Generals, economists, senior academics and accompanied economic development missions to China and Germany.

He has also appeared on BBC television and radio commenting on business, the regional economy and the media. He has been a regular business commentator on the Notts TV ‘Working Week’ series.

In addition to his long experience of daily newsroom management, Richard has been responsible for the development and delivery of niche websites, including one of the first regional business news websites in the UK, special supplements for clients ranging from Government agencies to economic development organisations and universities, and the scoping of academic research into the local economy.

Richard has also written speeches, done voiceover work, and presented events.

richard@bakerbaird.com

Gail Downey

Gail Downey is an experienced former BBC journalist. She works across a wide range of sectors from the renewable energy sector and manufacturing, government departments including the Foreign Office’s crisis communications training overseas to health, finance and technology.

Her work includes raising the profile of organisations though trade magazines, national and regional media including broadcast, newsletters, advertorials, Ebooks, LinkedIn Pulse thought leadership and blogs.

Her most recent projects have included an Ebook on renewable energy and one on Enterprise Resource Planning and Customer Relationship Management in the retail sector, features in the New Statesman and articles on the energy crisis – what next for oil and gas.

She is currently supporting a number of manufacturing projects with specialist design engineers looking at electric cars and the future of the automotive industry.

Charles Walker

Charles is an award winning journalist, who has edited regional news websites and newspapers and worked in high profile public relations roles.

Charles earned national and regional awards for his journalism writing about the National Health Service and public health as well as local government.

He edited five print titles in Lincolnshire and led the digital transformation of Lincolnshire Media, creating one of the fastest growing news websites in the UK. He was the health correspondent, political editor, deputy editor and acting editor of the Nottingham Post, overseeing the redesign and repositioning of the title as a positive force in the city and he contributed to the development of the Post’s digital media strategy.

Charles has worked in public relations roles for HM Government, managing media relations for the census in England and Wales, and for the aid agency, Oxfam, acting as a spokesman in various conflicts and humanitarian crises.

Chris Child

Chris has been a communicator for over 40 years, more than half as a journalist and latterly in public relations for the Government and the charity sector.

An award-winning journalist, he was health correspondent and a news editor on a major regional newspaper, managing teams of journalists, before going on to work as a Government communications director.

In this role he led teams across England delivering the Department for Transport’s regional Think! Road safety campaigns as well as supporting communications for the motorway network via the Highways Agency.

Chris also helped deliver strategies for the Government in the North East and Scotland for over 10 years including managing Prime Minister and VIP visits.

He also worked in the No.10 Downing Street strategic communications unit and led on regional crisis communications during the fuel and foot and mouth crises. He supported the Prime Minister’s Office during George W. Bush’s UK visit.