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#Hospital -brave, powerful, necessary

If a sign of a well-made television programme is its ability to evoke emotions in its audience, then BBC2’s Hospital certainly hit the mark. From joy to despair, frustration to elation, the documentary showcased the realities of life in a large NHS hospital in a way that we could all relate to. Whether it was…

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Lessons for all: the Leeds United re-brand

Leeds United Football Club crest

When Leeds United melted social media this week by unveiling a new club crest which was universally disparaged not least by its own fans, former and current players and influential Leeds fans like Telegraph football correspondent Henry Winter, as Leeds fan, it hurts. I was forced to be a Leeds United fan at the age…

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Everything is great – in PR

brass monkeys

In Greek mythology, Nemesis lured Narcissus to a pool where he was so absorbed  with his own reflection, he lost the will to live. Is the world of PR so obsessed with itself that others lose the will to live? At our best PR people are relentlessly positive. It’s a great attribute. Go getting, finding…

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Public sector comms leading the way

GCS

Public sector communicators gathered in the West Midlands this week for a GCS local event and the private sector can learn much from their collaborative and inclusive approach. This sector has been much maligned in the past. It has been branded as either ineffective or a waste of taxpayers money, or gets confused with party…

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Finding words when there are none

Manchester Evening News

The horrific events of Monday evening in Manchester have torn lives apart for countless families and in the middle of this but in the background, unseen communicators will face their own battles. While the ranks of media fill their schedules, and the country wants to find out more and more, public sector press officers representing…

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Midlands Engine set to roar

midlands engine

The Midlands Engine summit this time last week, held at Trent University’s impressive city conference centre, attracted a broad mix of business leaders, universities and local authorities and from the outset, the question of the Midlands identity was broached and dealt with. Opinions on where and what is the Midlands tend to muddy the water…

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Engagement is a contact sport

holding hands

I like my neighbour. If he came around now and said “Stuart, can I borrow your car for a day, mine’s knackered” I would give him the keys. I’ve known him 17 years, every day we say hello, I know his grandkids, he knows my in-laws. Had John for the last ten years moved to…

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This just got real…

Stuart Baird and a child using a mobile phone

The reason I love PR is that you get the chance to make a difference to peoples’ lives – challenge perceptions, change peoples’ behaviours. Earlier this year I took part in a communications process I will never forget and neither will around 200 others here in Scotland and across the UK. In my career so…

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It’s the outcome, stupid

Elderly couple walking

I have never been a social media apostate. I have had a twitter account since 2009, I blog, I have been on umpteen courses on digital strategy and evaluation. I teach its effectiveness to under graduates. One of my campaigns aimed at getting kids involved in positive activities was even praised by the CIPR for its…

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