Blog

Why tech has always been part of the furniture in Nottingham

  BakerBaird Communications is based in Accelerate Places Nottingham, part of the tech venture builder Blenheim Chalcot. One thing you tend to notice when you visit Accelerate Places is the furniture. It’s different, it’s interesting. And oddly enough, furniture is where Nottingham’s story starts when it comes to tech. Go back to the 1960s (the…

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Writing PR award entries – five reasons to make them perfect

Award entries are valuable investments of your time. It’s easy to dismiss them as a vanity project, or prioritise any one of the other hundred things on your to do list, but at BakerBaird we’ve found a shortlisting or winning an award brings many benefits. BakerBaird is currently shortlisted in the Chartered Institute of Public…

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Remember the unsung heroes of the NHS

AS we celebrate the 70years of our national health service, our attention turns as ever to those at the frontline – the GPs, specialists, surgeons, consultants, nurses and midwives.  It is these people who are the sharp end of the critical moments in our lives – the passing of loved ones, the critical diagnosis and…

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#Hospital -brave, powerful, necessary

If a sign of a well-made television programme is its ability to evoke emotions in its audience, then BBC2’s Hospital certainly hit the mark. From joy to despair, frustration to elation, the documentary showcased the realities of life in a large NHS hospital in a way that we could all relate to. Whether it was…

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Lessons for all: the Leeds United re-brand

Leeds United Football Club crest

When Leeds United melted social media this week by unveiling a new club crest which was universally disparaged not least by its own fans, former and current players and influential Leeds fans like Telegraph football correspondent Henry Winter, as Leeds fan, it hurts. I was forced to be a Leeds United fan at the age…

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Everything is great – in PR

brass monkeys

In Greek mythology, Nemesis lured Narcissus to a pool where he was so absorbed  with his own reflection, he lost the will to live. Is the world of PR so obsessed with itself that others lose the will to live? At our best PR people are relentlessly positive. It’s a great attribute. Go getting, finding…

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Public sector comms leading the way

GCS

Public sector communicators gathered in the West Midlands this week for a GCS local event and the private sector can learn much from their collaborative and inclusive approach. This sector has been much maligned in the past. It has been branded as either ineffective or a waste of taxpayers money, or gets confused with party…

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Finding words when there are none

Manchester Evening News

The horrific events of Monday evening in Manchester have torn lives apart for countless families and in the middle of this but in the background, unseen communicators will face their own battles. While the ranks of media fill their schedules, and the country wants to find out more and more, public sector press officers representing…

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Midlands Engine set to roar

midlands engine

The Midlands Engine summit this time last week, held at Trent University’s impressive city conference centre, attracted a broad mix of business leaders, universities and local authorities and from the outset, the question of the Midlands identity was broached and dealt with. Opinions on where and what is the Midlands tend to muddy the water…

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