When Leeds United melted social media this week by unveiling a new club crest which was universally disparaged not least by its own fans, former and current players and influential Leeds fans like Telegraph football correspondent Henry Winter, as Leeds fan, it hurts. I was forced to be a […]

Lessons for all: the Leeds United re-brand

In Greek mythology, Nemesis lured Narcissus to a pool where he was so absorbed  with his own reflection, he lost the will to live. Is the world of PR so obsessed with itself that others lose the will to live?   At our best PR people are relentlessly positive. It’s […]

Everything is great – in PR

We started BakerBaird around two years ago now. That’s it – nearly 24 months gone. Bang. First year? Ignition – new ideas, new clients, new places. A journey that took us from Nottingham to Edinburgh to London to India to Los Angeles. An incredible 12 months. Second year? Picking up […]

Accelerating in Nottingham