Our Insights
Facing 2021 with confidence – #AcceleratingGrowth
We are fortunate to live in such a vibrant region with so much going on: surrounded by fantastic people who know their onions and want to give something back to…
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Welcome Jas – our newest team member
BakerBaird Communications are pleased to announce their latest hire fresh from one of the PR industry’s top university faculties, Sheffield Hallam. Jasmyn Nagar joins the team as an account manager…
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Should we do a podcast?
Over the past week it’s been our pleasure to support a client launch its first podcast. According to Statista – 15.6million of us, just in the UK, tuned into podcasts…
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Learning leadership lessons from Leeds
Everyone is clamouring for the secrets of authentic leadership. What are the qualities we need to drive corporate success? Look no further from the old/new kids on the Premier League…
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Rebuilding Britain: Generation Lockdown expects better
When we plan out the future, it’s usually grounded in the commercial ‘now’ blended with a mix of forecast future demand and some ideas about technology and people. Until recently,…
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Rebuilding Britain Part II: Rational reasons for HS2
In the second of our series of articles exploring key initiatives which will shape Britain’s future, we examine the way we take big infrastructure decisions In his book ‘The Righteous…
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Rebuilding Britain Part I: Nottingham shows how Chancellor’s green growth could work
Rebuilding Britain Part I: In the first of three articles, we explore some of the key initiatives which will shape the future of the regional and national economy When the…
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Something happened to comms during the Covid-crisis
I remember during the financial crisis, when I still worked in a daily newsroom, that PR was still doing what you expected it to. Only less of it. It was…
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Giving voice to regional Britain
If you follow the general election, it feels like a circus travelling from town to town: political leaders, TV crews and pundits from Westminster going from one place to another…
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JDRF & T1 diabetes: charity of the year
On worldwide diabetes day, we’re delighted to announce our media training partner HayesCollins media have adopted Juvenile Diabetes Research Fund (JDRF) as its charity for the year. BakerBaird and HayesCollins…
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Tackling the hidden homelessness crisis
Think about homelessness and what do you see? A man huddled in a shop doorway begging for spare change? A sleeping bag on a street corner? There’s no denying these…
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Welcome Gaby: our brilliant new hire
Nottingham based public relations agency, BakerBaird Communications, has added to its roster of staff by bringing in an experienced NHS director of communications. Gaby Taylor (nee Insley) has 16 years’…
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Supporting new talent in Public Relations
We were delighted this week to welcome our first ever work experience student. As a public relations company we’re committed to supporting new talent into the profession.. here it is…
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PR’s vital role in tackling child sexual exploitation
As a chief executive of a charity, I hear the narratives of survivors of child sexual exploitation (cse) on a daily basis. I talk to professionals caring for and dealing…
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Making a real impact: life changing innovation
I’ve been fortunate to work on so many different interesting things and with amazing people throughout my career but this year came a life-changing, life-saving transformational project which tops the…
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BakerBaird Communications celebrates year 3
It seems like only five minutes ago that we launched BakerBaird Communications. Yet here we are starting Year 4. Three years have flown by in a haze of travel, events,…
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Can entrepreneurs find inspiration from fashion? Paul Smith’s top tips for success
Global fashion icon Sir Paul Smith revealed his top tips for success and where he finds inspiration to a packed audience at the University of Nottingham this week. Born and…
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PR is GREAT: New book celebrates the profession
It was my privilege to be able to contribute to Platinum, a new book published today celebrating 70 years of the Chartered Institute of Public Relations with a host of…
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#Uni Days 30 years on: from 1988 to 2018
My home city, Nottingham, will visibly “lift” over the next few weeks when over 60,000 students will descend on the city with all the aspirations, anxieties and expectation of Class…
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Why tech has always been part of the furniture in Nottingham
BakerBaird Communications is based in Accelerate Places Nottingham, part of the tech venture builder Blenheim Chalcot. One thing you tend to notice when you visit Accelerate Places is the…
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PR award entries – five reasons to make them perfect
As summer starts to fade, thoughts will start turning to the Autumn award ceremonies. Entries are valuable investments of your time. It’s easy to dismiss them as a vanity project,…
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Remember the unsung heroes of the NHS
AS we celebrate the 70years of our national health service, our attention turns as ever to those at the frontline – the GPs, specialists, surgeons, consultants, nurses and midwives. It…
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#Hospital -brave, powerful, necessary
If a sign of a well-made television programme is its ability to evoke emotions in its audience, then BBC2’s Hospital certainly hit the mark. From joy to despair, frustration to…
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Experienced NHS communicator added to BakerBaird team
BakerBaird, a strategic communications and public affairs agency based in Nottingham has added to its roster of staff by bringing in an experienced NHS communicator and former journalist. Sarah Matthews…
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Lessons for all: the Leeds United re-brand
When Leeds United melted social media this week by unveiling a new club crest which was universally disparaged not least by its own fans, former and current players and influential…
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Experience drives expansion at BakerBaird
A communications and relationships business set up by a former head of communications for the Government and a senior journalist has appointed two new associates. BakerBaird, run by Richard Baker…
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Everything is great – in PR
In Greek mythology, Nemesis lured Narcissus to a pool where he was so absorbed with his own reflection, he lost the will to live. Is the world of PR so…
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International opera star plays church hall to raise funds for girl’s life changing op
Here at BakerBaird we like to give something back to support our city, county and those who live here. Last year we helped promote Nottingham in Parliament Day and recently…
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Public sector comms leading the way
Public sector communicators gathered in the West Midlands this week for a GCS local event and the private sector can learn much from their collaborative and inclusive approach. This sector…
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Finding words when there are none
The horrific events of Monday evening in Manchester have torn lives apart for countless families and in the middle of this but in the background, unseen communicators will face their…
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Chris joins BakerBaird
Experienced communicator Chris Child is the latest addition to the BakerBaird family, delivering superb work for our clients already. Chris has been a communicator for over 40 years, more than…
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“What’s your best piece of advice for someone starting their career in PR?”
Final year PR students across the country are currently tightening up their research, polishing off their dissertations and prepping for their finals at the same time thinking about entering the…
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We are one
One year ago BakerBaird Communications set forth into the world. The business plan was pretty simple: we can do this. What is ‘this’? In world of fast-paced change and transformation,…
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BakerBaird: two countries, two awards
BakerBaird Communications scooped two awards at this year’s prestigious Chartered Institute of Public Relations PRide ceremonies, one in the Midlands and one north of the border in Scotland. Stuart Baird…
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BakerBaird awards shortlist bridges two nations
BakerBaird were shortlisted this week for their work in both England and Scotland in the prestigious Chartered Institute of Public Relations (CIPR) PRide Awards. In Scotland, work with client NHS…
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Midlands Engine set to roar
The Midlands Engine summit this time last week, held at Trent University’s impressive city conference centre, attracted a broad mix of business leaders, universities and local authorities and from the…
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Engagement is a contact sport
I like my neighbour. If he came around now and said “Stuart, can I borrow your car for a day, mine’s knackered” I would give him the keys. I’ve known…
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This just got real…
The reason I love PR is that you get the chance to make a difference to peoples’ lives – challenge perceptions, change peoples’ behaviours. Earlier this year I took part…
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Jo is on board with BakerBaird
We are pleased to announce that Nottingham’s Jo Sheppard has joined the BakerBaird team. Jo has 20 years of experience as a creative and trusted communications specialist after starting out…
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It’s the outcome, stupid
I have never been a social media apostate. I have had a twitter account since 2009, I blog, I have been on umpteen courses on digital strategy and evaluation. I teach…
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