Working with the NHS

We have worked with NHS clients over the last six years. We have won Chartered Institute of Public Relations awards for our clients and delivered strategy, campaigns and training.

The team were a joy to work with. Their knowledge, experience and commitment exceeded all our expectations. Their ability to meet the objectives of a complex group of stakeholders and organisations, as well as achieve global media coverage was fantastic.

Professor Andrew Weeks, Consultant Obstetrician, University of Liverpool

Professor Andrew Weeks, Consultant Obstetrician, University of Liverpool

What we do

We work hand in glove with your existing communication leaders to provide services to NHS organisations across the UK. These range from strategy development, stakeholder and community engagement, planning and delivering campaigns, Board executive counsel, crisis media relations and training.

Lived experience, public sector champions - from Board to ward

Our specialist team have all worked in senior roles within the NHS, public sector communications and journalism, and have first-hand experience of the competing demands placed on communications managers within the NHS.

Lived experience ensures we understand the challenges – both internal and external – that NHS communicators must manage.

We can hit the ground running, getting straight to work on delivering the results you need.

We know how to manage people and relationships – from Board to ward, have great contacts in the media, and are experts in producing compelling content that gets your message heard.

Measuring blood pressure

BakerBaird were superb professionals, quickly inspiring the confidence of our CEO and their Executive Team at a time of considerable strategic and cultural change as we merged digital and other functions. Their knowledge and insights of different audiences, the methods of reaching them and more importantly making an impact were hugely impressive.

Christopher Wroath, Director of Digital, NHS Education for Scotland

Christopher Wroath, Director of Digital, NHS Education for Scotland

Who we are, what we offer

Our team will work with you to supply a package of communications that meets your needs.

Services include:

Strategy: Whether it’s a one-off campaign or a refresh of your overall comms vision, our team will use their expertise to plan effective communications strategies which deliver targeted results.

Delivery: Sometimes you just need an extra pair of hands to get on and do the work. Whether it’s writing media releases, briefing staff, creating annual reports or handling crisis communications, our team know the NHS inside out so you can be guaranteed a hassle-free, high-quality service.

Crisis communications: We have dealt with tough issues over the last 20 years for a number of clients, including Whitehall and the NHS. We can offer experience, knowledge and capacity to ensure business continuity and reputational protection.

Training: We deliver bespoke training for individuals and groups including presentation skills, digital strategy, media and crisis training.

Various news media sources

Our NHS Specialists

Stuart Baird of BakerBaird Communications

Stuart is an award-winning PR operator working at Board level in the NHS as well as 14 years for Whitehall.

Sarah Matthews

Sarah is an experienced NHS communicator and former news editor, latterly working for Nottingham University Hospitals NHS Trust.


Gaby has 16 years public sector experience, most recently as Director of Communications for Birmingham Women’s & Children’s NHS Foundation Trust.