Sustainable futures

When we plan out the future, it’s usually grounded in the commercial ‘now’ blended with a mix of forecast future demand and some ideas about technology and people. Until recently, we’ve worked on the assumption that the world shaped by the post-war Baby Boomers and Generation Xers is being inherited and driven by Millenials, Generation…

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I remember during the financial crisis, when I still worked in a daily newsroom, that PR was still doing what you expected it to. Only less of it. It was keeping busy, telling you stories about how to stay visible, get through the crisis, and be on your toes and ready to pick up the…

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