I remember during the financial crisis, when I still worked in a daily newsroom, that PR was still doing what you expected it to. Only less of it. It was keeping busy, telling you stories about how to stay visible, get through the crisis, and be on your toes and ready to pick up the…

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Nottingham based public relations agency, BakerBaird Communications, has added to its roster of  staff by bringing in an experienced NHS director of communications. Gaby Taylor (nee Insley) has 16 years’ public and third sector communications expertise, with a specialism in health. She has worked on national campaigns for the Department of Health, regional NHS projects…

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We were delighted this week to welcome our first ever work experience student. As a public relations company we’re committed to supporting new talent into the profession.. here it is in Scarlett’s own words… As a sixth form student in my first year studying English Literature, History, Maths and Photography, I am always encouraged to…

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As a chief executive of a charity, I hear the narratives of survivors of child sexual exploitation (cse) on a daily basis. I talk to professionals caring for and dealing with the fall out of this horrific crime as well. It’s a difficult subject for the media to cover but Public Relations professionals can have…

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It seems like only five minutes ago that we launched BakerBaird Communications. Yet here we are starting Year 4. Three years have flown by in a haze of travel, events, media activity, engagement exercises, heavyweight report writing, training sessions, battered keyboards and hammered smartphones. Year 3 has been special for a number of reasons. We’ve…

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It was my privilege to be able to contribute to Platinum, a new book published today celebrating 70 years of the Chartered Institute of Public Relations with a host of luminaries examining excellence in the profession. The fact that Carolyn Fairbairn, Director General, CBI has put her name to it underlines not only the book’s…

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  BakerBaird Communications is based in Accelerate Places Nottingham, part of the tech venture builder Blenheim Chalcot. One thing you tend to notice when you visit Accelerate Places is the furniture. It’s different, it’s interesting. And oddly enough, furniture is where Nottingham’s story starts when it comes to tech. Go back to the 1960s (the…

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As summer starts to fade, thoughts will start turning to the Autumn award ceremonies. Entries are valuable investments of your time. It’s easy to dismiss them as a vanity project, or prioritise any one of the other hundred things on your to do list, but at BakerBaird we’ve found a shortlisting or winning an award…

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If a sign of a well-made television programme is its ability to evoke emotions in its audience, then BBC2’s Hospital certainly hit the mark. From joy to despair, frustration to elation, the documentary showcased the realities of life in a large NHS hospital in a way that we could all relate to. Whether it was…

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